About Frank
Frank Baker: Hill Country & Waterfront Luxury Specialist
Backed by The Hill Country Luxury Group's 200+ verified five-star reviews and holding 41+ verified five-star reviews on Zillow and more than 75 client reviews and testimonials of his own, Frank Baker is one of Central Texas's most trusted advisors for Hill Country luxury and waterfront properties. Clients consistently point to his pricing accuracy, professionalism, and ability to guide them confidently through complex decisions. As one client shared, “Frank Baker and his team of professionals made selling our home very easy from start to finish. We chose their company because we felt they had the tools and expertise to sell our unique property and they did not disappoint.”
New Braunfels & Hill Country Market Expertise
Frank specializes in representing sellers of luxury homes, estates, and legacy properties throughout New Braunfels, Seguin, and the greater Hill Country region, where lifestyle, land, and long-term value all intersect. His experience covers far more than typical listings. Clients have trusted him with unique and hard-to-value homes, estate sales handled for out-of-town families, land and lot sales, and sellers managing the entire process remotely from other states.
Frank also brings deep waterfront listing expertise across the Guadalupe Lakes and Rivers, where he serves as lead listing agent for the team's sister company, The Lakefront Group.
Accurate Valuation. Strategic Guidance.
What sets Frank apart is his foundation as a Certified Residential Real Estate Appraiser since 2000, more than 25 years of valuation experience that goes far beyond standard market comparisons. He understands how factors like usable land, improvements, elevation, water frontage, and market timing impact value, helping his clients price and position their properties for maximum return.
His reviews show what that precision is worth. Clients describe homes that sold the first day on the market, multiple-offer situations within 48 hours of listing, sales completed before the property ever hit MLS, and one seller who went under contract in two days at a price more than 20% above what other agents had advised listing for.
Frank sold 43 homes in 2025 and is on pace for 40+ transactions in 2026, delivering results that rival entire real estate teams. His approach is steady, informed, and highly strategic, ensuring each client receives personalized attention and a clear path forward.
Community, Reputation, and Results
Beyond real estate, Frank has been a resident of the New Braunfels and Canyon Lake area for nearly 30 years, raising his family through Comal ISD and serving 7 years on the Comal ISD Board of Trustees, including a year as Board President. His relationships, reputation, and integrity have made him a go-to resource for both longtime residents and newcomers to the Hill Country.
Whether representing a luxury estate, acreage property, legacy home, or waterfront retreat, Frank provides a level of insight and service that helps clients make confident, well-informed decisions.
Refined strategy. Accurate valuation. Trusted results.
Contact Info
- Office Phone Number: 830-302-4663
- Cell Phone : 210-313-5903
Testimonials
Frank Baker and his team of professionals made selling our home very easy from start to finish. We chose their company because we felt they had the tools and expertise to sell our unique property and they did not disappoint.
Frank Baker is a great communicator and his process to selling our property was never overwhelming. In fact, his whole team was professional and efficient! The video marketing was also exceptional and we got tons of showings compared to other houses in the area. Choose Frank and his team and you won’t be disappointed!
Frank and his team are fantastic. They have a great sense of market and gave us sound advice throughout the process, from an initial market read to preparing the home for sale, to responding to offers and making the close go smoothly. They are extremely responsive and tireless in their approach and went out of their way, over and over, to help make the process go well and to help us sell our home. I can’t say enough good things about them!
A pleasure to work with! Made selling easy for us, every detail accounted for. Thank you!
Just sold another home with Frank (that is 2 in 5 years). Both experiences were top notch, professional and achieved the desired results quickly and efficiently. I would highly recommend Frank and his team to anyone looking.
“Frank is a true professional with knowledge of the industry and was always considerate of our needs. His hard work, dedication, and guidance through the process of selling our home was outstanding. It is our pleasure to recommend Frank as a top real estate agent without hesitation.”
I cannot say enough good things about Lake Houses for Sale. They are simply the best. Their vendors are superb from photographers to deep cleaners. They know how to make your house look its best, market to a broad audience and price your home effectively. They work as a team communicating effectively every step of the way. Frank helped us through a challenging negotiation process, and I trusted his advice at every decision point. Selling my parent's happy place was an emotional journey, and I was incredibly grateful to have Frank and his team as my sherpa.
The Lakefront Group is very well organized, professional, and efficient. Highly recommended.
Not only are Frank and his entire team experts in this area they were very professional and a pleasure to work with. We used them to both buy a home and sell a home and could not be happier with the outcome. Give them a call if you want it done right!
We recently used the Lakefront Group to list and sell a riverfront property. From presale evaluation and assessment to the listing presentation, Frank Baker and his team made the entire process effortless from the seller’s perspective. I would highly recommend Frank Baker for any waterfront property owner who is interested in selling their home. He is very knowledgeable and a true professional.
Frank and his team did an outstanding job marketing and selling our family home on the lower Guadalupe River - they were professional, knowledgeable and responsive. More importantly, we received a cash offer within weeks of the property being listed.It was a pleasure working with the HCLG and especially Frank Baker. I highly recommend the HCLG.
Frank, Hagan and the whole team were amazing. They are thorough, professional and knowledgeable. They went above and beyond to make sure the process of both selling and buying went smoothly for us. I can't recommend them enough!
Frank and his team assisted us with selling a house here in New Braunfels. From start to finish, they were all extremely helpful. The house sold in 3 days to a full offer price. Their communication and attention to detail to get everything taken care of for a speedy closing went very smoothly.
We really enjoyed our experience with the Hill Country Luxury Group! Frank, Ashley and the entire team were very professional and guided us through the entire process, from start to finish, making it so easy. We'd highly recommend them!
12 years ago, Hunter sold us this property and we have had great family years since then. Now we have sold this place to a new and younger family. Frank and Hunter and staff were very professional and considerate of our desires and needs through the sales process. Frank has been an exceptional communicator. They have been a friend of the family through the years and id we ever get back to the Lake Dunlap area, we will go straight to their office. Thank you again, Frank and staff. My wife's and my rating is A++ for this company and it's staff.
Frank and his team were a real pleasure to work with. They were timely, attentive and professional. My property sold at the top of the range we discussed before it ever went on the market. Frank guided me through the entire marketing process because it had been over 20 years since buying or selling a house. I would highly recommend contacting Frank and his team if your either buying or selling a property.
“Frank Baker certainly "exceeded" our expectations as we were in the process of selling our home. Since we had lived in in the home for 22 years, we had a considerable amount of anxiety about putting the house on the market. However, Frank's professionalism and demeanor from the outset to putting the "Sold" sign in the yard were commendable. Consequently, we were extremely comfortable and pleased that he was working on our behalf. My wife and I highly recommend Frank to anyone looking for a real estate agent!!”
“We had Frank Baker for our "wonderful" realtor in 2016, how did we know he was the correct one? We quickly learned that his real estate knowledge, personality, love for his job, far exceeded others we had interviewed. He made the whole sale process run smoothly from beginning to end. He was on top of everything that needed to be done, always keeping us in the loop. In our transition to another state we have been reminded over and over that Frank Baker is the BEST realtor and we wish he was helping us now. You will be very happy to pick Frank Baker for your realtor, what a great guy!”
“Living most of our time in Ohio and not knowing local realtors, my husband and I were not certain what to expect when we met with Frank Baker to interview him to be our realtor. From that first meeting we knew we had the right man for the job! Frank far exceeded our expectations and surpassed all previous realtors we had used over the years. Frank explained things clearly, but most importantly, he showed he cared about every detail that would help sell our home. The decorator/ stager he employed on our behalf was terrific. After listing our home with Frank, we went back to Ohio. Frank took care of ever so many issues that needed to be handled in our absence: he arranged for a roofer (and new roof) when hail caused damage to ours; he called back a painter when some of our freshly pointed porch was not done correctly, he even helped us when a squirrel made its way into our attic! Even though it wasn't convenient for him, Frank took the time to come by our home frequently, checking the inside and out to make certain all was in order. (And he vacuumed the carpet when it showed the signs of traffic from other realtors!!!) And since when one is selling a home, the most important detail is how much it can be sold for, I need to mention that Frank got us a very fair price that exceeded similar homes in our neighborhood. If you want a realtor who is honest, straightforward and ever so helpful, you should look no further than Frank Baker!”
“The sale of my home on FM 306 was easy because of Frank. I never new there was so much in selling a property and having an agent to take care of everything in a timely manner was a blessing. I was satisfied with all that was done to make the sale happen.”
“Frank was persistent in his effort and professional in his behavior. We would definitely use him again.”
"Frank made the sale of our property almost effortless on our part. Always checking on other properties around ours to make sure we had ours priced right. And he was always available to answer our questions. We are very satisfied with his services."
"We recently chose Frank Baker to represent us in the sale of our riverfront home in New Braunfels. Our home was somewhat unique and we felt that Frank's background in the appraisal end of real estate would make him the best realtor for us. He did a great job for us! He was very knowledgeable and professional and was a great help throughout the entire process. We ended up with a contract after two days on the market and for more than 20% more than the other realtors were advising us to list it for. We would definitely recommend him to others looking for a great realtor."
"Frank was an excellent agent. He communicated with us in a timely manner and answered all of our questions. He was also efficient and was able to sell our lot within 2 days of listing. Frank was also very personable and easy to work with. We so appreciate all of the hard work and dedication he put into getting our lot sold."
"Frank, I want to thank you for all the hard work you put in to helping me sell my home. I thought I was pretty savvy staging my home but you came in, tweaked and made it perfect. And the photographer you selected made my house look so good, I wanted to put in an offer. By promptly returning phone calls and e-mails, you made the home selling experience quite simple for me. Thank you for presenting all the offers in the Excel spreadsheet. I still can’t believe how quickly it sold! The entire experience and the final sale exceeded my expectations. Your professionalism showed through, right from the beginning. I would recommend your services to anyone selling their home. Can’t wait to start shopping for a new one."
Frank was an excellent agent. He communicated with us in a timely manner and answered all of our questions. He was also efficient and was able to sell our lot within 2 days of listing. Frank was also very personable and easy to work with. We so appreciate all of the hard work and dedication he put into getting our lot sold.
What Frank, Hunter and the team have done can only be described as superhero kind of stuff. Went under contract Wednesday and closed on Thursday. I suppose it was on the market 25 days or so and a lightning quick close. As you said when we started the process, we only needed one buyer, and one buyer is exactly what we found. Your marketing materials were first class and the market targeting was spot on. Your pictures and video of the property were nothing short of magnificent. Ashley, in particular, was instrumental in keeping things organized and everyone on track from start to finish. I could not have asked for a more professional and capable marketing team. You are the realtors of choice for the area and that reputation is well deserved. Thank you for a job well done
Frank was outstanding throughout the entire process. The marketing materials produced by Frank and his agency were second to none - we believe the marketing materials are a key reason our home sold in less than one week! We highly recommend Frank and the Hill Country Luxury Group!
We chose Frank Baker to help us sell our property in New Braunfels three years ago. He did such an outstanding job that we wanted him to help us with the sale of our next home in Austin. In both cases, his expertise was invaluable - first in setting the asking price (his background in appraisals helped with that) and then in marketing the property, helping us through the contract negotiation phase, and then on to the closing. All along the way, there were little steps that it helped to have his advice. We would definitely recommend Frank to anyone looking for a professional in the real estate business.
It was a wonderful experience working with Frank and Ashley. They both did an excellent job of keeping me informed along the sales process of my home and they were extremely professional and timely. I highly recommend them to anyone in the market for top notch realtors.
Once in awhile you come across a realtor like Frank Baker. Honest, extremely responsive and knowledgeable, respectful of all, easy to work with. We worked with Frank long distance and he helped us sell two lots. He is a great listener but also offered good suggestions and opinions when needed. He made the process go smoothly and efficiently and he was spot on in listing price and length of sale. We believe his marketing program is tops! We highly recommend Frank Baker - his dedication to what he does is unmatched!
We selected Frank Baker of the Lakefront Group to assist with the sale of our Canyon Lake waterfront lot. Their online marketing presentation was impressive. Lot sold quickly. Frank helped us navigate multiple offers and back up sales contracts.
Frank was the best realtor I have ever worked with! I've bought and sold half a dozen homes and this was the easiest and smoothest ever. As the listing agent, he knew how to price my home to get a lot of interest and we had multiple offers after just 2 days of showing. I highly recommend Frank and the Hill Country Luxury Group to sell your home.
The Hill Country Luxury Group is a superb team to work with whether selling or buying your house.This latest sale I worked directly with Frank Baker. Frank has many years of appraisal experience, which was so beneficial during the negotiation process. Frank is very responsive and I highly recommend him.
We found Frank through a neighbor and friend and took her recommendation and couldn't have been happier. It turns out Frank was also a neighbor and was very familiar with the area. He priced the house just right, and was completely right in how long it would take to sell. He was spot on. Frank was able to answer every question we had and handled all of our concerns with ease and good will. We can whole heartedly recommend him to handle all of your real estate needs.
Working with Frank and his team made a difficult situation enjoyable. The quality and professional approach to getting our two large lots sold was refreshing and got the job done. Their communication process was prompt and responsive. They got the properties marketed, shown, and sold! We highly recommend Frank and his team.
Frank and Ashley are premier agents! Frank Baker is a true professional with exceptional negotiating skills! He guided my wife and I through the sale's process with pinpointed accuracy. He made a potentially stressful situation seamless and fluid. He was always available "night/day" and responded to all inquires expeditiously. They negotiated a full price offer for our home. We would highly recommend this team of professionals.
Frank has it all. His knowledge and his professionalism is truly exceptional. "A GREAT EXPERIENCE". Frank's skills and personality made for a smooth transaction. HIGHLY RECOMMENDED !!!!
Thank you for all you did for us with the lake lot sale last month. You are a true professional, honest and willing to do whatever it takes to honor your clients requests. Thank you also for the handsome cutting board. I prefer not to write reviews but wanted to let you know how much I appreciate you!
We picked Hill Country Luxury Group and Frank Baker because of the higher priced homes they had sold. Frank and his team did an outstanding job. Our home had been on the market for a year before we gave it to Hill Country Luxury Group, and had only 3 showings. It took Hill Country a couple of weeks to get it back on the market. It sold in one week! Would not use any other realtor in this area. Thank you Hill Country Luxury Group and your team.
With the help of Frank Baker and his professional team, our lakefront property on Canyon Lake sold in record time. After contacting them, it was priced the very next day, staged, put on the market and sold all within 6 weeks. Frank was available at all times and always had an answer for us. His knowledge and honesty kept us on target through a very challenging event. The hard work displayed by all created an awesome experience that we will always treasure!
Frank Baker is a great guy to work with that treats you as a friend that has your back. He knows his business. He has a wealth of knowledge and it shows. I would highly recommend him.
Frank Baker couldn’t have been more helpful. We hadn’t had much experience with realtors and were cautious before this experience. He was patiently present in the pre-listing stage for advise. He and Ashley were always available in the listing stage explaining the necessary paperwork and it went very smoothly and quickly. He was in constant contact during the showing and offers stage helping us decipher the options. The closing and title company they use were just as helpful and informative. Thank you!
Frank Baker and his team were great to work with. I was an out of town seller and they handled the listing paperwork and staging for showing and the home sold the first day that it was listed. I would definitely work with Frank and his team again for any real estate transaction.
The Lakefront Group was fantastic! Frank is as skilled as anyone I've worked with. His being an appraiser too gives him much more incite with real estate and was invaluable! Ashley handles all the specifics beautifully keeping my wife and I from having to worry about anything. And Hunter is always checking in to see how things are going and assure us we are headed in right direction. Hagan has a wonderful personal touch and brings energy and expertise to the process. Their marketing efforts are second to none. Felt more like a high powered commercial brokerage firm than residential. I've worked with Hunter and his team multiple times and every experience has been over the top. They absolutely know what they are doing.
If you are looking to buy or sell a lakefront property, look no further than Hunter Croan and his teammates at LakeHouses4Sale.net including Frank Baker, our realtor. We have done both with Hunter’s team. Bought our lake house from Hunter 11 years ago and had such a great experience, we maintained contact and a friendship all that time. It was an easy decision when we considered listing the house for sale. We reached out to Hunter. He and Frank sat down with us and laid out the plan, the marketing strategy and expectations. Everything was done first class, as promised and we had 5 offers on day one on MLS. Their cutting edge marketing included widespread reach, drone aerial property video, and inside the house virtual and still photography. If you want the best in the business, look no further. They epitomize the “Waterfront Lifestyle”. You will be treated with respect and professionalism, and you will make lake friends for life.
Frank Baker was very helpful throughout the process of selling our lake house!He demonstrated a solid understanding of the market and of the actions that would put us in position to obtain the most attractive offers. Although he always presented all valid paths forward, he also offered his opinion on each path that helped us make the best, informed decision.Lastly, he always was accessible when we needed to communicate.I recommend Frank without reservation.
Frank Baker and entire team were excellent and took care of us from the first day and our house sold in one day for $211,000. over asking. If your going to sale your Lake home they are definitely the best around.
Frank Baker was great all the way through the process! My wife and I buy and sell A lot of real estate, residentially. More versed in real estate contracts and anybody else we have worked with in the past. Outstanding! We would recommend him highly!
Frank did a great job representing us. We believe he helped us price it right to receive a good price that reflected the market and also resulted in a quick sale. He also did a great job representing us between the signing of the contract and closing. I highly recommend Frank and their team.
Frank Baker was amazing!! He was very knowledgeable and made the entire process so easy. He was always available and very quick to respond when emails or messages were sent. I would highly recommend you give him a call!!!!
Frank' Baker's expertise in home appraisals was a vital attribute in his amazing work helping us sell our home. Because it "was not a cookie-cutter home", his advice on what we should and shouldn't do to get our waterfront property in the best condition possible was outstanding. Frank is incredibly nice, explained everything thoroughly and helped us through a successful sale. We highly recommend him!
Frank Baker with Lakefront Group and the Hill Country Luxury Group listed and sold our home securing a buyer on the first day. He is a professional experienced realtor. As an appraiser, he had valuable experience pricing the house appropriately. Prior to selling the home he and his team(photographer, drone operator, website manager and stager) worked with us to prepare the house for sale. The presentation on the property highlighted the best features of lake living. His assistant, Ashley Buchanan, was delightful and so helpful throughout the process. Frank Baker negotiated with the potential buyers preparing disclosures, description of the house, and all the necessary documents to allow for a seamless remote closing. I can’t give a stronger endorsement and recommendation! He was awesome!
Your Real Estate expertise made the difference in the success of selling my house before it even hit the market! You helped me move on with great advice and your calm demeanor. God bless you and Ashley, both, for taking such great care of me!
Frank Baker just represented us on a sale and did a great job! He was thorough, responsive, and professional. He also got us a great price on our home! Thank you Frank and KW Team!
So glad I decided to go with a first class professional. Every thing was handled perfectly in a timely fashion. I could have never handled this myself in such a stress-free manner. Frank & his team are my go-to agent for all my Hill Country transactions in the future.
Frank Baker and his team made this the smoothest home sale I have ever done. Hands down, the best around! Smooth transaction, they always kept us informed and were way ahead of anything that came up.
I wanted to say Thank You for helping with a smooth transaction of 966 Lakeview. It was a pleasure working with you.
Frank was a pleasure to work with. He kept me up to the minute on all aspects of the sale. The house sold for full price! The closing went smooth. I would definitely work with Frank again!
Frank Baker and his team exceeded all of my expectation selling my home. They work as a team in their office. It's as if I had five professionals taking care of the sale of my house instead of just one.Their communication with me was outstanding. Their knowledge and connections to the community and surrounding areas made the process trouble-free and I mean trouble-free! Who would have thought selling a home could have been so pleasant.On a scale of 1 to 10 they're 12. In service, prep work and execution of the sale.
What an amazing group of people to work with. Frank Baker made selling our property from beginning to the end run like a well oiled machine. He kept us informed and took care of all the details and necessary paperwork.
Frank did an excellent job selling our property. The real estate photos and drone photography he lined up were top notch and I'm sure these went a long way in generating a lot of interest in our listing. We received multiple offers and he helped us work through them to select the deal that would get us top dollar with the least amount of risk. He was very responsive, even on nights and weekends, and when we had issues (on our side) and needed to push out closing date, he worked with the buyer to negotiate an extension with no complaints. Thanks Frank for all of your help!
Frank is phenomenal with so many aspects of selling a home! He’s spot on with all the details & will get your house sold!! Thanks again to Frank & his team for the great teamwork. Hagan is a wonderful buyers agent - he understood the assignment & found us our perfect home on house #2. Thanks again to Hagan & his team!